Cosmetics Procedures on the Rise for Generation X
Generation X is stimulating the plastic surgery industry. Younger people are having more procedures done earlier rather than waiting for major signs of aging to surface. Many of the innovations of the past 10 years are due to this shift in the age of our clients their preferences for fast recovery from less invasive methods. The focus is on prevention, particularly for the face.
GETTING THE MOST “WORK DONE”…This Gen X age group, 31-45 yrs old, had close to half of last years procedures, which is even more than the Baby Boomers (ages 51 to 64). Looking good is paramount to staying competitive in the corporate world and so these career expectations are driving younger people into our surgery centers in ever rising numbers.
CONSCIOUS WITH KEEPING UP ON SOCIAL STANDARDS…Another influence on the Generation X is of course the perfect image portrayed and perpetuated by Hollywood celebrities. And even more now than ever, especially with the popularity of “selfies” and image sharing websites like Facebook and Instagram, is the pressure to look good on social media. Gen X is hyperaware of their image and they are not hesitant to take advantage of cosmetic procedures to get them the image they want.
NO TIME FOR RECOVERY…GET YOUNGER LOOKING AND GET GOING…These anti aging procedures that Gen Xers are wanting are less invasive and have minimal to no downtime. This makes the injectables like Botox and fillers like Restylane, popular procedures. In the matter of a lunch break, Gen Xers smooth out the beginnings of forehead lines or crows feet with Botox, plump their lips with Restylane, or even get a minim facelift from a check augmentation with Juvederm Voluma XC. Other popular procedures that require more time than a lunch break yet still have minor recoveries are the skin laser treatments, and surgeries with minimal recovery such as blepharoplasty.
LOOKING YOUNG MEANS LOOKING HEALTHY…Mostly, Generation X is all about prevention, customization, and natural results. By viewing cosmetic procedures as part of their health regiment and body “up keep,” they’re maintaining a more youthful appearance longer rather than waiting for a major issue before addressing it. Getting cosmetic procedures is viewed as part of taking care of their body.
So are you part of the Generation X, or if not, do you have their mindset about maintaining your youthfulness before you have major issues to address? If so, come in soon so we can define your best options for a more youthful 2015.
Dr. Steven Davison
