The Lipstick Effect is a well known theory projecting that, in times of economic downturn, people may cut back on the bigger luxuries in life and instead splurge on the smaller ones. For example, fewer people will be going on expensive overseas vacations, but they’ll spend the money to dine at local restaurants to still enjoy a treat – and to not feel like they’re going completely without any splurge. The question is, how does this theory apply to the cosmetic surgery industry?
Cosmetic Surgery and the Lipstick Effect… While some might consider cosmetic procedures a luxury that can be foregone in times of recession, the economy today has not hindered the growth of this industry at all. Some analysts speculate that our society has developed a “collective vanity” and that social media has given us the mentality of maintaining good looks despite the costs. Another perspective is that youthfulness is a sign of health, vitality and success. Also, Millennials understand that prevention is the key and they include cosmetic procedures in their budget as part of their routine health regimen.
Injectables and the Lipstick Effect… For those who follow the purchasing pattern of the Lipstick Effect more truly, this still doesn’t mean they forego cosmetic procedures all together. It just means they choose the less expensive anti aging treatments, especially the injectables such as Botox and fillers, such as Radiesse. Maintaining youthfulness with these anti aging tools is a necessity to hold off surgery for a few more years. This practice is actually considered saving money. A much more cost effective, non surgical way to help maintain a younger look without a full Facelift is to consider a “Filler Facelift.”
Lipstick Effect for Luxurious Lips
Another indication of the Lipstick Effect is that during tight economic times, women don’t shy away from buying skincare or a new shade of lipstick to help them feel a little indulgent. You can absolutely love the way your new shade of lipstick looks – on fuller, more sensual lips plumped up with Juvederm. This would actually be a great gift for Mother’s Day.
Let the Lipstick Effect, using Injectables, lead you to save money in the long run by maintaining a more youthful look. And don’t forget about mom! Mother’s Day is May 8. Get her a new shade of lipstick to accompany her certificate for fuller lips with Juvederm. To set it up, call 202.966.9590 now – or visit www.davinciplastic.com.
Steven Davison M.D.
Board Certified Plastic Surgeon