While women will remain the dominant customer base for cosmetic surgery this year, more men are seeking cosmetic enhancements than ever before. Continuing with the trend in recent years, 2017 will see a rise in cosmetic procedures for men. 
Their perspective on it has changed and they see cosmetic surgery as helping to create a competitive advantage for a career and confidence boost. Also, men see plastic surgery and non invasive cosmetic treatments as part of their regular health care routine…like going to the gym or eating healthy.

Botox for the Bro’s = Brotox
While there is a growing set of procedures requested by men, the popularity of Botox for men has helped coin the term “Brotox.” Brotox can reshape a tired or gruff appearance into a more welcoming, friendly, rested look. Men also like this because there is no down time away from work so there is no productivity loss, only gain. Brotox is often done in our office during a lunch break or in between meetings. Also, Brotox allows for gradual minor changes that can be subtle. Men love hearing that they look more rested, happier or healthier without the person being able to put their finger on exactly what has been the cause of the change.

Move Over Mommy Makeovers, Here Comes Daddy Do Overs
The most recent years have seen a big increase in “Mommy Makeovers.”  These help women get their “before baby body’ back using a variety of procedures that help the areas that have suffered most during childbearing years. It’s a well deserved rejuvenation for women who have sacrificed physically and emotionally for the wellbeing of their family. While the effects are different for men, raising kids can take its toll on men’s bodies too. They want to feel and look younger so they have many more years to enjoy their children and grandchildren. This is why more daddys are choosing to get their own “Daddy Do Over” procedures as part of their health routine.

More Popular Procedures for Men…

Along with Brotox, Injectables, such as Juvederm, are most requested because they don’t require any recovery or down time. They minimize deep forehead creases, crow’s feet or nasolabial folds. They can also fill in pock marks to give the skin a smoother appearance.

Blepharoplasty reduces hooded eyelids, bulging under eyelids that can age and impede vision. This rejuvenates the upper and lower eyelids to rejuvenate a tired or gruff appearance.

Male Breast Reduction corrects the gynecomastia (male breasts) to sculpt their upper body and help restore their feeling of masculinity.

Men want that masculine “V” shaped torso again, which can help be restored with Abdominoplasty (Tummy Tuck) to remove fat and extra skin or Liposuction to remove fat, especially in areas like the gut and waist.

Through roughhousing and sports, guys are more likely to have their nose broken, which not only affect the appearance, but how they can breathe. Rhinoplasty can restore the appearance of the nose and breathing issues from nasal passage blockages.

Men still desire a strong chin as a sign of masculinity, which can be accomplished by a Chin Augmentation with Implants or Injectable Fillers. Also a double chin can be removed with Liposuction or Kybella.

Men, let’s talk about what I can do to help you with confidence, performance and satisfaction with your appearance and physique. Visit www.davinciplastic.com to set up a consultation today.

Steven Davison M.D.

Board Certified Plastic/Reconstructive Surgeon